STEVE SMITH - HEAD PRO
With over a decade of coaching experience, Steve is based at Urban Golf in Smithfield and is our Head Professional. Listed as one of this country top teachers, Steve has sports psychology qualifications and has worked as an instructor on the USPGA Tour.
JAMES ELLIS - URBAN GOLF ACADEMY SOHO
James has a decade of coaching experience and is one of Urban Golf's most senior pros, coaching beginners and elite players alike. He possesses extensive knowledge of biomechanics and sports psychology, and has worked closely with Steve Smith and James Day to create the Urban Golf coaching philosophy. James says, “there are no secrets, no methods, no thinking, just logic and a continuous motion of energy”.

Click here to see James' testimonials
JAMES DAY - DIRECTOR
James is the founder of Urban Golf and one of the most highly rated Golf Professionals in the industry.

James says: Simplicity is not the beginning, it's the end
ZANE NAVIE - EXPERT IN EQUIPMENT ANALYSIS AND CONSTRUCTION
Learning his trade in Australia Zane was widely recognised as a leader in the development of custom club fitting and equipment analysis. Zane has dedicated the past six years of his professional career to the study of club fitting. His expertise in this field means that at Urban Golf you can now purchase bespoke golf clubs, that have been accurately measured, fitted and built to your unique specifications using scientific and club fitting knowledge to improve your game.
JOAO CHAVES - URBAN GOLF PROFESSIONAL
Joao is Urban Golf's latest addition to the professional coaching team and runs individual and group lessons for expert golfers and beginners alike. Johnnie says "effective learning is just a matter of opening simple paths and keeping them clear" he can say it in 5 languages too!